WAYS ensures data quality and accuracy based on reliable data sources, all-round control and a rigorous audit process. Data are multi-dimensional and correlated, covering all lifecycles and automotive industrial chain.
WAYS provides a suite of market analysis services based on a market dynamics mechanism that examines the market performance through various types of data related to product, price & promotions, sales, sales channels, brand, advertising, consumer, macro economy, etc. Those multi-dimensional and in-depth market analyses support client needs for timely and comprehensively understanding of the current market and movement trend. It identifies the key drivers of price and volume, captures market opportunities and consumer demand trend, and recommends subsequent strategies and plans.
WAYS has 10-year data accumulation. We monitor MSRP of each car model and version and retail price down to city level, which come from actual transaction data from more than 1,300 dealer partners covering 80% of cars available in the market (based on sales) and 54 cities in 6 regions.
We provide all-life-cycle-based NEV research and consulting service, solutions covering industry insight, consumer insight, product planning, market insight to help OEM clients know the market comprehensively and clearly.
WAYS provides the most timely monthly sales data (last-month data obtained on 12th day of the month) down to city level. With VIN code, you can see the transaction city and invoice price, cross-regional sales and stock car sales.
Accessory price tracking, after-sale service and after-sale data analysis are available to support OEMs and IAMs on pricing strategy formation, competitor information collection and trend development analysis.
WAYS marketing monitoring system monitors internet big data, industry association data, domestic and foreign auto shows, the new car calendar and equipment layout. WAYS equipment data base covers up to 700 items of detailed parameters and equipment situation of all currently sold cars. The intelligent database provides equipment query, competitiveness comparisons and facelift upgrade effect simulation and other services.
WAYS mature data collection process, interpretation system and report analysis, allows us to provides various types of finance scheme indices and data support for customers to develop or adjust their finance program. As of January 2018, WAYS had tracked more than 20 finance companies, covering 40+ brands, collecting 7000 files in 4 years.
By monitoring and interpreting competitors' incentive policy, client can improve his own incentive policies to offer optimal support for the retail market. By January 2018, WAYS has tracked more than 80 OEMs, covering JV, local and imported brands, 8-year accumulation with up to 65000+ files.
Track user behavior based on the product lifecycle so as to reflect online and offline buyer concerns, preferences and factors affecting purchase decision-making fully and objectively.
Obtain 4S store basic attributes to create operation indices for a domestic dealership network, using research dimensions: store stock, showroom traffic, order and sales targeting. Provide support on regional sales management, dealer network and dealer credit monitoring.
Monitor national policy, industry events, OEM news in the automotive market, and provide in-depth commentary on hot topics to provide OEMs with the most rapid and professional industry news report and analysis.