BEST-IN-CLASS Database of Automobile Industry

Smart Data Interpretation and In-depth Market Analysis

WAYS' BEST-IN-CLASS automotive big data tracks and integrates data from different types of products along with marketing insight from consumer studies in a comprehensive, objective and timely manner. It melds data and insight to establish a market-wide data system with information from outside and inside of the enterprise. It fosters automakers ability to master the pulse of their products and competitors performance, the overall market and the industry situation.

Comprehensive and BIC Database System

WAYS ensures data quality and accuracy based on reliable data sources, all-round control and a rigorous audit process. Data are multi-dimensional and correlated, covering all lifecycles and automotive industrial chain.

  • Persistent

    Continuous upgrading, full range related
  • Real-time

    Real-time tracking, timely updated
  • Objective

    Objective,real, accurate and reliable

Over82

types of automobile industry data

New energy vehicle
Consumer insight
Industry news
Product planning
Sales management
Price management
Dealer management
After-sale service
Dealer partners in

337


cities

Comprehensive and Multi-dimensional In-depth Market Analyses

WAYS provides a suite of market analysis services based on a market dynamics mechanism that examines the market performance through various types of data related to product, price & promotions, sales, sales channels, brand, advertising, consumer, macro economy, etc. Those multi-dimensional and in-depth market analyses support client needs for timely and comprehensively understanding of the current market and movement trend. It identifies the key drivers of price and volume, captures market opportunities and consumer demand trend, and recommends subsequent strategies and plans.

  • Price Data

    WAYS has 10-year data accumulation. We monitor MSRP of each car model and version and retail price down to city level, which come from actual transaction data from more than 1,300 dealer partners covering 80% of cars available in the market (based on sales) and 54 cities in 6 regions.

  • NEV Market

    We provide all-life-cycle-based NEV research and consulting service, solutions covering industry insight, consumer insight, product planning, market insight to help OEM clients know the market comprehensively and clearly.

  • Sales Volume & Mix

    WAYS provides the most timely monthly sales data (last-month data obtained on 12th day of the month) down to city level. With VIN code, you can see the transaction city and invoice price, cross-regional sales and stock car sales.

  • After-sale Business

    Accessory price tracking, after-sale service and after-sale data analysis are available to support OEMs and IAMs on pricing strategy formation, competitor information collection and trend development analysis.

  • Product Planning

    WAYS marketing monitoring system monitors internet big data, industry association data, domestic and foreign auto shows, the new car calendar and equipment layout. WAYS equipment data base covers up to 700 items of detailed parameters and equipment situation of all currently sold cars. The intelligent database provides equipment query, competitiveness comparisons and facelift upgrade effect simulation and other services.

  • Auto Finance

    WAYS mature data collection process, interpretation system and report analysis, allows us to provides various types of finance scheme indices and data support for customers to develop or adjust their finance program. As of January 2018, WAYS had tracked more than 20 finance companies, covering 40+ brands, collecting 7000 files in 4 years.

  • OEM News

    By monitoring and interpreting competitors' incentive policy, client can improve his own incentive policies to offer optimal support for the retail market. By January 2018, WAYS has tracked more than 80 OEMs, covering JV, local and imported brands, 8-year accumulation with up to 65000+ files.

  • Consumer Insight

    Track user behavior based on the product lifecycle so as to reflect online and offline buyer concerns, preferences and factors affecting purchase decision-making fully and objectively.

  • Dealer Tracking

    Obtain 4S store basic attributes to create operation indices for a domestic dealership network, using research dimensions: store stock, showroom traffic, order and sales targeting. Provide support on regional sales management, dealer network and dealer credit monitoring.

  • Industry News

    Monitor national policy, industry events, OEM news in the automotive market, and provide in-depth commentary on hot topics to provide OEMs with the most rapid and professional industry news report and analysis.